Seoul Pro

Justification of enacting Total SI

Classification

Kinds

Use

Expected effects of production

(1)

Corporate song

< Music like single suits> Corporation song is compulsory in order to integrate whole employees

1.promote integration and unity

2.marching music during coming and leaving office

Image song

friendly and affectionate music like a pop song that is easily assimilated internally as well as externally

1.opposite concept to a corporation song

2. can sing together with customers

1.raise internal and external enterprise images

2. implement voice management system united with corporate philosophy

3. build progressive, positive, and independent corporate culture

4. realize cultural business strategy worthy to the age of globalization

5. maximize the free will like “comfortable, pleasant, and funny” excluding rigidity

(2)

CM song

All enterprises and products should have CM.

Especially, CM should be used as a strategic weapon to connect to the purchasing appetite of consumers.

1. spread the recognition of enterprise to the customers

2. entitled with unique character for enterprise

(3)

Logo song

Music to advertise within a short time internally and externally

1. alarm function

2. signal music to start work

3. many enterprises broadcast in-house broadcasting and recorded music

Signal title

song

Music to tell the start/end of in-house broadcasting

(4)

Audiopromotion freebie

produce CD and cassette tape to give to customers as a gift

1.cultural approach to the customers

? It was confirmed that many of employees working in the enterprises which have newly enacted SI have more loyalty and pride than before SI production process and production lead time of Seoul Pro

SI production proceeds with divided three steps

1. lyric-making process

(1) Concept setting

when customers present general date such as spiritual system of the enterprise, the background of foundation, CEO’s business intention and growth target, motto, business category and type, and catalog,

(2) First draft

After editing team of Seoul Pro studied the data, the team delivers two first drafts in a week

(3) Revise/supplement

When the decision is not made on the first draft plans, we revise and supplement until customers are satisfied regardless of time and cost

(4) Final lyrics decided

Final lyrics decided (It usually takes two weeks)

2. composing process

(1) Composition draft

compose two different types of music on the decided lyrics and record and deliver to the customers to listen them directly with scores

(2) Final composition decision

final composition decided (It usually takes one week)

3. Recording process

(1) Arrangement

A professional arranger of Seoul Pro proceeds chorus and performance arrangement for the final song.

(2) Setting

After making a reservation with studio, artists, and choir

(3) Recording

Proceed recording

(4) Delivery

Deliver the required amount of CD to the customers (Usually it takes one week and total of four weeks of production period is required.)

Strength of Seoul Pro

Classification

strength

contents

Planning

1. Secure the know-how for scientific and rational concept definition

2. Secure the rich know-how for operating conferences

1. With the professional survey and statistics approach like a questionnaire, we collect the opinions for music production from top management, managers and staff. Finally we define the production direction which all employees would sympathy with.

2. As new SI will proceed to production through the approval of enacting committee and existing top management, Seoul Pro secures the universal and rational know-how for operating conferences which helps the corresponding department and staff.

Lyric-making

?

Composition

Operating T/F team for contractors

After organizing the professional T/F editing team which secures hundred times of production experiences, and through the extracared revise and supplement process by correct concepts, finally produce the high level and permanent song.

Recording

Singing team/recording studio. Utilize the best team in Korea

Select the best singing team and record the song in the digital studio of Seoul Pro.

Education and spread

1. Realize the maximization of training effect by the direct training and control

2. Provide various solution for rapid spread

1. Realize the maximization of song training effect with the broadcasting experiences and lecture technique accumulated as a training lecturer of bank songs and corporate songs in Kookmin Bank and Seoul Bank

2. Also, maximize the production effect of corporate song through the various promotion approaches (for example, corporate song contest, choir training, and organizing consultation for utilizing in-house broadcasting)