Founded NatureMedics, which means "natural doctor," with the motto of "Medicus Kurat, Natura Sanat = doctor heals and nature heals." Since its foundation in 2013, it has completed the registration of excellent products from venture countries in Europe CPNP, UK SCPN, Russia TRCU, USA FDA, Thailand TFDA, and has been selected as an "exporting promising company" and has opened LaPoel brands at Incheon Airport Duty Free, Pharmacy, Esthetic, and Department Store to develop more natural herbs and aromatics.