* Business area:Development and manufacturing of video song accompaniment machines, making of music

contents, and supplying them through networks.

* Company motto

Honesty Is the Best Policy. Loyalty.

Heaven Protects the Just. Outward Honesty / Inward Loyalty

* Management ideology

Join the venture with a will at the heart, realize staying on top and contribute to the society that has

insufficient resources.

– Arm yourself with a will at heart for the work, join the venture and challenge, and put endless

efforts to realize staying on the top and contribute to the society that is running short of happiness.

* The will at the heart of ASSA

Willingness to contribute to making customers feel happy while singing

* Vision

In pursuit of making people all over the world feel happy through songs

*Management goals

Securing of core parts, development of contents, stabilization of network systems, marketing, and

development of new products, strengthening of talent and education for the management and

employees, operation of the customer-oriented team of management people, increasing of market

ratio, focusing on the audio and video businesses.