INTRODUCTION

The tuna slices of Bluewell is a blue ocean product opening a new market to meet the demands of customers looking for healthy food. It is sold through discount stores nationwide. It is now vitalizing the market. As a product of the "blue ocean," it has both pros and cons. Although we are not a company that produces individual products, we are the only company that sells various types of tuna slices as a category. Despite the hardships we faced in 2008 from the rapid rise in the currency exchange rate and the merger and acquisition of Homever by Home Plus, the entire staff worked hard to overcome them. Thanks to these efforts, we were able to stop the loss of 2008 by 2009 and set 2010 and 2011 as a growing period of Bluewell by selling in parallel our products both in Korea and globally. As a healthy food made of tuna (bonito and yellowfin tuna) rich in DHA and Omega-3, it is the perfect product to consume as a high-quality nutritious snack at all times or alongside drinks.

We are currently dominating 90 percent of the tuna slices market and selling them at large discount stores, department stores, duty free shops, and through OEM with Dongwon Tuna. Given that the dried meat market size has surpassed KRW 130 billion in 2010, we are forecasting the market size of our tuna slices to become 10 percent of the dried meat market in the next five years. Based on our principles to provide "safe food," "tasty food," and "unique food," we are working hard to systematically and hygienically control quality. We are making ceaseless efforts to develop new products. Given that we dominate 90 percent of the market and our Bluewell products are competitive in terms of technology, quality, and price, we have planned 2008 and 2009 as the quickening period, 2010 as the stabilizing period, and 2011 and 2012 as the growing period. Starting with "Tuni JJang," a tuna slices snack launched in March 2011, we are focusing on the development of new products and have started to distribute them to Japan in April 2011 through Japan's discount store chain business called "Assist Value." Since October 2011, we have supplied our products to PX of the entire military through the MND Welfare Agency. Furthermore, we plan to sell them through Lotte Super and Seowon. On April 12, 2012, we passed the hygiene test of Lotte Mart and are working to sell them in the marts.