Selected as a technology business candidate in 2011 by KISED (Korea Institute of Startup &

Entrepreneurship Development), JK Sports developed Shoetree and Dr. Shoetree, which are shoe

care products, through a research and development project with Golfzon. Dr. Shoetree helps users

wear and keep their shoes in their original form for a long time. It also has dehumidification,

deodorization and antibacterial properties, making it possible to wear the shoes more hygienically.