Huawei jumps into hybrid tablet market

Huawei jumps into hybrid tablet market

BARCELONA, Spain ― Huawei Technologies has joined moves for the market for hybrid tablet-laptops with its MateBook.

In an event, Monday (KST), Huawei released the 2-in-1 device, which has a 12-inch display and stylus pen, similar to those from Samsung and Apple.

The MateBook, which is powered by the Windows 10 operating system, is the company’s first attempt to enter into the hybrid tablet-laptop market, targeting its main business rivals.

“It’s a new era of mobility and connectivity for Business 3.0,” said Richard Yu, head of the company’s consumer electronics business during a presentation of the device, a day ahead of the official opening of this year’s mobile convention.

Starting at $699, the introduction of the MateBook shows the firm’s efforts to move to the business-to-consumer (B2C) market from the business-to-business (B2B) segment in which Huawei has the competitive advantage.

Huawei is maintaining partnerships with LG Uplus of Korea and sells Google Android-powered watches in Europe, the Middle East and Africa.

“With this landmark device, Huawei is demonstrating our industry-leading design and manufacturing expertise by bringing a beautifully crafted flagship product to a market that is redefining the new style of business ­ connected computing across all devices in almost every scenario,” he said.

But analysts say it is unclear whether Huawei will effectively compete with existing hybrid leaders Hewlett-Packard and Dell, and even its chief domestic rival Lenovo.

The 640-gram device has the sixth generation of Intel’s CoreTM m-series processor to handle the most rigorous business demands in a stylish, thin and lightweight fanless design.

“This is an exciting time for Huawei to enter the market with its powerful new MateBook,” said Kirk Skaugen, senior vice president at Intel.

“Our collaboration with Huawei offers consumers a new way to experience Windows 10 on a beautifully designed device,” said Peter Han, vice president at Microsoft.

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