Webtoon service Lezhin enters U.S. marketMadeinkoreablog
|Lezhine Entertainment launched the Lezhine Comics webtoon platform in the U.S. market in late December. (Lezhine Entertainment)|
Lezhin will initially introduce 12 digital comics by Korean artists in various genres, such as fantasy, mystery, comedy, action and romance.
Among the pieces are fantasy-comedy series 4 Cut Hero, mystery Matchstick 20, and romantic webtoon My Secret Brothers.
It plans to increase the number of webtoon series available in the U.S. market up to 40 this year.
The firm said it is pinning high hopes on its business in the U.S. which has a great number of comics fans and well-established subscription systems for entertainment content.
“Lezhine will not only serve as an export channel for Korean webtoons but also become a leading webtoon services platform in the U.S. market,” Lezhine Entertainment chief executive Han Hee-sung said.