Tag - Affordable yet stylish

Affordable yet stylish, quality cars matter for millennials

For marketers, the car industry is one of the most difficult sectors as no single factor determines customers’ decision to buy one of their biggest assets. While some consumers focus on the design of a car, others are obsessed with the emblem of luxury car brands. For those in their 20s and 30s whose wallets are relatively slim, price has been one of key factors that affects their car buying decision. However, millennials, who were born and grew up in [...]