Tag - Brand power of Korean goods and services continues to improve

Brand power of Korean goods and services continues to improve

The brand competitiveness of Koreans goods and services continued to improve in 2015 from a year ago, the state-run Korea Productivity Center said in a press release Monday. The National Brand Competitiveness Index, a key indicator for the brand power of Korean goods and services, stood at 72.3 points, up from 70.3 points last year. “Competitiveness of Koreans brands has continued to improve, proven by the fact that the index has shown a significant rise in 2015 from 2004, the year [...]

Read more...