Tag - EV strategy

Aston Martin sees hope in SUV, EV strategy

Aston Martin has been epitomized by the kind of classic, powerful gasoline cars that shout masculinity, representing some of the world’s toughest men on Earth, including James Bond. But now the 102-year-old British supercar-maker aims to reach out to more diverse customers, particularly young, female drivers, with a more diverse lineup. Launched in Korea in March through local dealer Kiheung International, the brand is developing sports utility vehicles and electric cars to broaden its appeal. “Our customers are getting younger and more [...]