Tag - Global beauty brands pick more Korean celebs

Global beauty brands pick more Korean celebs

More and more global cosmetics companies are hiring Korean models dedicated to the Korean market, some of the finickiest customers in the world. From actresses to fashion models, these localized models do what foreign, mostly western, models cannot do — represent women with darker skin shades, higher cheekbones, smaller eyes and noses and, most importantly, the pursuit for fairer skin tone. And the result is quite rewarding with higher sales as well as global recognition, especially in Asia, where Korean [...]

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