Tag - Hyundai Motor launches global premium brand Genesis

Hyundai Motor launches global premium brand Genesis

Hyundai Motor, the nation’s top automaker, officially launched its global premium brand ‘Genesis’ in Seoul on Wednesday in its efforts to respond to the fast-growing luxury auto market and take another leap forward. Like Toyota’s premium brand Lexus, Genesis will compete with the world’s most renowned luxury brands, Hyundai Motor vice chairman Chung Eui-sun said in his presentation. Model names of Hyundai’s premium brand will be G90, G80, G70 globally, and EQ900 (currently Equus) in S. Korea. The brand is being launched [...]

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