In South Korea, skin care cosmetics for men are big business
When it comes to taking care of his skin, Lee Woo-jung just does the basics: toner, essence, moisturizer and “BB cream,” the tinted sun cream that covers up flaws without being too makeuppy. This kind of beauty routine is standard among image-conscious South Korean men in their 20s — which is to say, most South Korean men in their 20s. “People look at me differently when I take care of my skin,” said Lee, 27, a gym owner who was walking [...]