Tag - korean beauty industry

Korean Cosmetics in USA

South Korean Cosmetics Boom in USA

Seems like Sea of Japan has made its way to the North Pacific Ocean. Waves of South Korean cosmetic products are making their way in to the U.S market and consumers are endorsing with open arms. Let’s get this straight. The major breakthrough, into the US cosmetic market, began when a Korean brand introduced BB Cream in the year 2011. BB, which stands for Beauty Balm, was the game changer. BB Cream acts as a skincare and makeup cream which [...]

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