Tag - LG seeks synergy in refrigerators

LG seeks synergy in refrigerators, water purifiers

LG Electronics on Wednesday unveiled new refrigerator and water purifier products, saying it would seek synergies between the two home appliances to differentiate itself in the premium market. LG entered the water purifier market in 2009 and combined the business with the refrigerator division in 2014. Based on their technological synergies, the company was the first to launch a water purifier refrigerator in Korea in 2013. LG said it would apply its new PuriCare brand to water purifiers. The PuriCare was [...]

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