Tag - Volvo targets Korea’s luxury car market

Volvo targets Korea’s luxury car market

Volvo Cars has set its sights on emerging as a new, visible player in South Korea’s imported car market with the introduction of “Swedish luxury” to local customers this year. By launching its upgraded luxury sport utility vehicle XC90 and midsize luxury sedan S90 here in the coming months, Volvo expects 2016 to mark the beginning of its success as a luxury car brand in Korea. “2016 will be a pivotal year for Volvo Cars Korea,” said Lars Danielson, senior vice [...]

Read more...