Olympus launches new PEN series mirrorless camera

Olympus launches new PEN series mirrorless camera

Olympus Korea has unveiled its new PEN series mirrorless camera equipped with what it calls an “enthusiastically classical” design.

The Japanese optical equipment and camera maker said Monday that the company aims to expand its presence into the premium compact camera market with the PEN-F mirrorless camera. The 80-year-old manufacturer highlighted its new model’s combination of premium features and classic design.

“We believe mirrorless cameras such as the PEN series can be a great alternative to a premium compact camera,” said Fukuda Kazutaka, general manager at Olympus Korea’s imaging division, during a press conference at the Westin Chosun Hotel, central Seoul.

The PEN-F comes with a 50-megapixel high-resolution mode, producing image quality comparative to DSLR cameras, the company said. The model is also equipped with a 20-megapixel Live MOS sensor.

“The new sensor will enable users to capture high-resolution images on a professional level,” said the Olympus executive. “A good camera is about how well it incorporates basic features into a single device.”

The PEN-F is intended for everyday use, but the company expressed confidence that the device can also meet the more demanding needs of those who seek to capture high-resolution images for professional use.

Since 1959, Olympus has rolled out the PEN series, which became one of the company’s most-sought-after camera series. In 2009, the company reshaped the PEN series, focusing on classical design features to meet the diverse needs of a wide range of age groups.

“We have focused on developing a new camera with a traditional and vintage design, so users can be attached to the device for a long period of time,” he said.

In particular, this is the first PEN series device to adopt a built-in 2.36 million dot OLED electronic viewfinder. The brightness of the viewfinder automatically changes based on local lighting conditions, the company said.

The new model also adopted a monochrome profile control function, expressing different photographic effects ― including color filters, shading effects and monochrome. This marks the first time the company has adopted these effects in its camera lineup.

Although the rise of smartphones has led to a downturn in the global camera industry, the company executive expressed positive expectations for Olympus’ camera business.

“Olympus will never give up its camera business, though outlook for the industry may change down the road,” he said. “As long as customers feel the need to take pictures, we will keep introducing new cameras.”

Olympus Korea plans to roll out the device here in mid-February. The device comes in two colors ― silver and black. The price has yet to be decided.

Source: http://www.koreatimes.co.kr/www/news/tech/2016/02/133_196970.html

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