Brand Philosophy
The Y2X seeks the futuristic youth and the original excellence yearning for the nature of the
sports.
Based on the solid concept of the yearning, the youth and the excellence, “y” refers to the question
function to the ‘customer’ and the “fashion.” Symmetric-combining the two gives birth to the new
“x,” defining the unknown value of the future trend “x.”
Product Style.
We design the smart life based on the legitimacy of the sports and the sensitivity of the analogue
and deploy the progressive style by incorporating the masculine + simple +...